English
Brand Origin
Created on 09.22
Derived from Miracle (homophonic inspiration), MARUIKEL symbolizes a team of dreamers united to forge extraordinary outcomes through collective perseverance.
Decoding MARUIKEL: A Lexicon of Values:
M - Mission -Driven
The "M" in the MARUIKEL brand stands for mission-driven. We always adhere to the mission of leading the new era of smart charging and are committed to contributing to sustainable future charging through the power of innovation and technology.
A - Advanced Technology
"A" symbolizes that the MARUIKEL brand is committed to adopting advanced technology to promote the intelligence and efficiency of charging technology and provide users with an excellent charging experience.
R - Responsible
“R” stands for responsibility. As a brand, we are responsible for product quality and after-sales service, while practicing sustainable development to ensure that our products and services not only create economic value but also meet environmental and social responsibility requirements.
U - Unique
"U" stands for unique. MARUIKEL is committed to establishing a unique brand image in the field of smart charging, providing distinctive charging solutions through innovative design and technology to meet the personalized needs of customers.
I - Innovative
“I” stands for innovation. Innovation is the core driving force of our brand. We are constantly exploring new technologies and methods to promote the continuous advancement of smart charging technology.
K - Knight (Knight: Knightly Tenacity)
"K" personifies our warrior spirit. Facing challenges and difficulties, the team always strives for excellence with fearless courage and continuous efforts.
E - Empowerment
“E” highlights the commitment to empowerment, aiming to inspire employees’ potential, exceed customer expectations, and create sustainable growth for the brand.
L - Leadership and Long-term Vision
"L" stands for leadership. We are a leader in the field of smart charging, have a long-term strategic vision, and are committed to a sustainable development strategy, laying the foundation for the company's long-term development.
In summary, the meaning of each letter of the MARUIKEL brand is closely linked to the company's vision, mission, values, culture and strategic policies, and together constitute the core value and concept of the brand.
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