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Brand Image and Identity
Created on 09.22
The connotation of the brand image of this logo can be interpreted from the following aspects:
1. Interpretation of Connotation:
Technological Innovation
The upper part of the pattern is composed of several irregular shapes, resembling the rays of the sun, which symbolizes the infinite possibilities of technological innovation and the spirit of continuous breakthroughs, as well as the determination to constantly transcend oneself and explore the unknown.
Vibrant Passion
The orange in the upper part of the pattern is bright and vibrant, giving people a sense of vitality and positivity. It conveys a brand image and working atmosphere that are positive, energetic, and passionate.
Green Future
The neatly arranged blue squares in the lower part of the pattern form a structure similar to solar panels, which implies the brand's emphasis on environmental protection and sustainable development. Blue is usually associated with clean energy, natural elements such as water and air, while solar panels are representatives of renewable energy. It highlights the brand's social responsibility to promote green energy, reduce its carbon footprint and protect the environment.
Simple and Stylish
The overall design of the pattern is simple and stylish, focusing on the practicality and functionality of the product, while also keeping its beauty.
This design style meets the modern consumers’ aesthetic demand for simplicity, efficiency and intelligence.
Brand Vision
Combined with the overall design of the pattern, the brand is committed to promoting green energy through technological innovation, and contributing to creating a more sustainable and eco-friendly future with fashionable aesthetic requirements. It has established a unique brand image in the market.
2. Interpretation of Colors
Orange Part
The upper part of the pattern is orange which is a color usually associated with sunshine, vitality, enthusiasm, and warmth. In the brand image, this implies that the brand has the characteristics of being positive, energetic, and full of energy, just like the sun, bringing light and hope to people. It can face various challenges and development opportunities with enthusiasm and vitality. At the same time, it also conveys that the brand has a strong driving force and influence.
Blue Part
The blue part in the lower part of the pattern is shaped like a solar panel. Blue often symbolizes technology, professionalism, trust, calmness, and environmental protection. This shows that the brand is closely connected with technology, emphasizing its professionalism and reliability in the field of technology, enabling consumers to have trust in its products or services. Moreover, the environmental protection implication of blue also implies that the brand attaches importance to sustainable development and environmental protection, which is in line with the current social pursuit of green energy.
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