Finished oil sales companies are facing the challenge of rapidly increasing market penetration of new energy vehicles, with the proportion of new energy vehicles soaring from 5.8% in 2020 to 47% in 2024. At the same time, the number of charging piles has also increased significantly, resulting in fierce competition in the charging market, rising land costs, and declining subsidies. New entrants are facing cost pressure. In order to meet the challenges, finished oil sales companies need to optimize the construction of charging stations from three aspects: layout design, facility selection, and construction technology to achieve low-cost development. In terms of layout, land utilization should be improved, cable and facility layout should be optimized, and investment should be reduced; in terms of facility selection, transformers, charging piles, and charging guns should be reasonably configured to avoid overload risks and reduce capacity expansion costs. Overall, finished oil sales companies should follow the investment principles of rigor, precision, and efficiency to alleviate the cost pressure of charging network construction and operation.